Our Story

The mission of Sunset Youth Services is to foster long-term stability and growth for in-risk youth and families through caring relationships and supportive services. This goal is based on the simple belief that youth are inherently worthy of dignity and respect and have the potential to positively contribute to their communities when their real needs are met.

It was early 1992. Dawn and Ron had recently moved to San Francisco and were eager to make a difference in the lives of local youth. Unsure where to begin, they gravitated toward A.P. Giannini, their neighborhood middle school. According to the Dean of students the school only had one lunch period for the entire 1,300 student body and very few resources available. Her message: “show up during lunch and let’s see what you can do.” The following day, Dawn and Ron found themselves on the A.P. Giannini schoolyard, fortified with little more than their wits, willingness to serve, and a red ball.

“No one is going to want to do anything with us,” the couple said only half-jokingly to one another as they waited in the yard for the bell to ring. Wanting to turn around and head home, they mustered the courage and were welcomed with open — if bewildered – arms when the bell rang and kids teemed out onto the yard.

“What are we going to play?” the kids asked as they swarmed the couple.

The game of choice was a version of dodge ball called “Catch and Kill.” In no time, students of every stripe were engrossed in school wide lunchtime tournaments that pitted homerooms against each other. Dawn and Ron began recruiting friends to help referee during their lunch hours. Every day, the kids would ask whether Ron and Dawn were coming back the next day.

The question was a daily reminder of the importance of consistent commitment to the kids, and the red ball a symbol of the ability to make a big difference even with meager resources. It was out of those daily dodge ball tournaments that the dream of Sunset Youth Services was born.